Axe the Reading Tax is calling for the removal of VAT on all digital publications: ebooks, audiobooks, research journals, textbooks and educational materials, newspapers and magazines. 
Printed publications have always rightly been zero-rated, but their digital equivalents are subject to 20% VAT. This is illogical and unfair.

Reading has changed and the tax system needs to change too. The UK government now has the chance to do this so please support our campaign.

Campaign update: On 11th March 2020 the Chancellor announced in the Budget that digital publications including ebooks, newspapers, magazines and journals will be VAT exempt from 1 December 2020.

Further campaign update: On 30th April 2020 the Chancellor announced that the tax cut would take effect from 1st May 2020.

Thank you to everyone who has supported our campaign.

Knowledge and learning are vital, whatever format you favour. So why are digital readers taxed 20% more?

Support our campaign!

Sign our petition

Show you care about the campaign by adding your name to our list of supporters.

Write to your MP

Let your local MP know about the issue and what they can do to support it.

Follow us

Follow our Facebook and Twitter accounts for news and updates on the campaign.

Axe the Reading Tax is led by the Publishers Association, who represent book, journal, audio and electronic publishers in the UK, spanning fiction and non-fiction, academic and education publishing.  

Supported by

Logos for website - PPA.png
Logos for SOA

Who is affected?

Readers with disabilities

Digital formats are vital for the blind and partially sighted, who can listen to audiobooks or read in the largest print sizes on electronic devices, for those with dyslexia and for elderly or disabled people who may lack the physical capabilities to handle print books easily.


The Publishers Association Limited is a company limited by guarantee incorporated in England and Wales. Registration number: 3282879. Registered Office: 50 Southwark Street, London SE1 1UN.


Copyright © 2018 The Publishers Association Limited. Read our Terms & Conditions and Privacy Notice.